Helping Hand of Hope launches new brand

New brand reflects the organization’s spirit in Hardin County

Hardin County-based nonprofit Helping Hand of Hope announced today that it has gone through a major rebranding to ensure their clientele can more easily access its services. The rebranding includes the launch of a new website and logo design. 

“At Helping Hand of Hope, we strive to be a welcoming and comforting presence for Hardin County residents in need,” said Executive Director Hope Burke. “Therefore, it was crucial for us to embody this welcoming spirit in our new branding.”

The new user-friendly website layout includes information on services provided by Helping Hand of Hope, the history of the organization, volunteer opportunities, a donation page and more. The website utilizes a donation platform from Harness, an industry leader in recurring giving and donor experience automation for nonprofits. The website can be found at  

“Our goal in revamping the website was to create a space that is easy to use and navigate for anyone interested in our organization,” Burke said. “Whether you need support, want to get involved, or just want to learn more about us, we hope this website will be a helpful resource for you.”

As a faith-based nonprofit, Helping Hand of Hope provides assistance for Hardin County residents struggling with Rent, Utilities, Work Clothing, Food, Transportation and more. The nonprofit also hosts a Beds for Children program, along with an annual Affordable Christmas program. The organization’s work is made possible through the efforts of its staff and volunteers, the strategic leadership of its board of directors and the support of local churches, organizations, businesses and individuals. 

Helping Hand of Hope originates from the merger of two Hardin County social services agencies: Helping Hand of the Heartland, which was founded in 1971, and North Hardin Hope, which was founded in 1982. Both agencies served the north and south parts of the county respectively and separately. The two organizations merged in 2011 to form Helping Hand of Hope. 

Helping Hand of Hope is headquartered at 6796 South Wilson Road in Elizabethtown. To learn more or to make a donation to Helping Hand of Hope, text “GIVEHOPE” to #269-89 or visit